What is a user flow?

A user flow is a visual representation of the steps a user takes to achieve a specific goal within a product. It helps designers:

  • Understand user behavior by outlining the path users follow.

  • Identify potential friction points that may hinder task completion.

  • Optimize the user journey for efficiency and satisfaction.

Creating user flows ensures that the design aligns with user needs and business objectives. For more on structuring user experiences, explore our article on How to Run a UX Workshop.

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