What is a journey map?

A journey map is a visual representation of the user's experience with a product or service over time. It outlines:

  • User goals and actions at each stage.

  • Touchpoints where interactions occur.

  • Emotional states and pain points experienced.

By mapping the user journey, designers can identify areas of friction and opportunities for improvement.

10,000+ designers

Stay up to date

Get valuable design tips, exclusive offers, and more—straight to your inbox. We don’t spam and you can unsubscribe at any time.

10,000+ designers

Stay up to date

Get valuable design tips, exclusive offers, and more—straight to your inbox. We don’t spam and you can unsubscribe at any time.

10,000+ designers

Stay up to date

Get valuable design tips, exclusive offers, and more—straight to your inbox. We don’t spam and you can unsubscribe at any time.

10,000+ designers

Stay up to date

Get valuable design tips, exclusive offers, and more—straight to your inbox. We don’t spam and you can unsubscribe at any time.