What is a persona in UX?
In UX design, a persona is a fictional character that embodies the characteristics of a user segment. Personas help designers:
Understand user goals and motivations.
Make informed design decisions that cater to specific user needs.
Align the team around a shared understanding of the target audience.
While personas can be valuable, it's important to use them appropriately. Learn when to apply them effectively in our article on User Personas: When to Avoid Them.