What is a persona in UX?

In UX design, a persona is a fictional character that embodies the characteristics of a user segment. Personas help designers:

  • Understand user goals and motivations.

  • Make informed design decisions that cater to specific user needs.

  • Align the team around a shared understanding of the target audience.

While personas can be valuable, it's important to use them appropriately. Learn when to apply them effectively in our article on User Personas: When to Avoid Them.

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