How do I create a UX roadmap?

A UX roadmap is a strategic document that helps align your design efforts with broader business and product goals. It translates user needs and research insights into an actionable timeline.

Steps to Create a UX Roadmap

  • Start with product and business goals
    Anchor your roadmap in what the company aims to achieve. This ensures your UX efforts are relevant and impactful.

  • Identify user needs through research
    Use interviews, surveys, and analytics to understand pain points and opportunities. Supercharge Design’s User Researcher’s Guide to Surveys (Free) can help you gather actionable insights.

  • Map design work to key milestones
    Align design tasks with product releases or quarterly goals. Group work into themes like onboarding, retention, or accessibility.

  • Balance short- and long-term initiatives
    Include quick wins (like usability fixes) alongside strategic investments (like redesigning core flows).

  • Visualize the roadmap
    Use tools like Miro, FigJam, or spreadsheets to make it digestible and shareable.

  • Regularly share and update with stakeholders
    Treat the roadmap as a living document. Keep your product managers and engineers in sync with updates.

Bonus Tips

  • Add design KPIs or metrics for each initiative to show impact.

  • Use voice-of-customer data or usability test results to justify roadmap items.

  • Periodically review roadmap alignment during sprint or quarterly planning.

A UX roadmap ensures your team moves with purpose, prioritizes wisely, and contributes meaningfully to the product’s evolution.


UX Roadmap example

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