Soft Skills

How to Write a Case Study

In product design, case studies are crucial for showcasing a design project’s process, decisions, and outcomes. They provide valuable insights into the designer’s problem-solving abilities, creative thinking, and overall design approach. 

If you’re a product designer trying to learn how to write a case study, you’ve come to the right place. This article will explore the key steps and components of crafting a compelling case study that effectively communicates your design process and its results. So, let’s dive in and learn how to master writing a case study.

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Why are case studies necessary?

Case studies are an essential part of product design. They help you gain valuable insights, hone your problem-solving skills, validate your design decisions, build trust with clients (and other design team members), and enrich your portfolio. So, knowing how to write a case study is a must for every high-profile product designer.

A well-written case study serves as evidence for the effectiveness of design decisions. Designers can substantiate their design solutions by explaining the research conducted, user insights gathered, and the rationale behind design choices. 

This validation instills confidence in potential clients, stakeholders, and team members, helping them recognize the value and impact of your work.Knowing how to write a case study is vital for product designers because it allows them to communicate their design process, decisions, and outcomes effectively.

When following best practices in case study writing, designers can structure their narratives, incorporate visuals, personalize the content, and present their work clearly and engagingly.

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Define your target audience.

To learn how to write a case study, you need to define your target audience first. Defining your target audience before writing a case study in product design is crucial for several reasons. 

Knowing your target audience helps you customize the content of your case study to suit their specific needs, interests, and expectations. Different audiences may have diverse technical knowledge, industry expertise, or familiarity with design processes. By understanding your audience, you can adapt your writing style, level of detail, and terminology to ensure the case study resonates with them.

Identifying your target audience allows you to address their pain points and concerns directly in your case study. By understanding their challenges, goals, and priorities, you can emphasize how your design solution effectively addresses them. 

If you want to know how to write a case study, you must obtain a targeted approach toward your audience and learn how to increase their engagement. Each audience group may seek different insights or perspectives from a case study.

Potential clients might be interested in understanding how your design approach can benefit their business, while fellow designers may focus more on your design methodology and creative solutions. By defining your target audience, you can tailor your case study’s insights and key takeaways to meet their expectations. 

Finally, learning how to write a case study and defining your target audience helps you make informed decisions regarding the structure, tone, and presentation of your case study. Understanding your audience guides your decision-making process, ensuring your case study effectively communicates the intended message.

How to structure your case study?

If you want to know how to write a case study successfully, it’s necessary to structure it. A well-structured case study ensures clarity and coherence throughout the narrative.

A coherent and professionally written case study contains the following:


Start with a concise project overview, including the client or company name, industry, teammates, project duration, and significance.

Problem Statement

Clearly define the problem or challenge you aimed to address through your design. Explain the context and why it was essential to find a solution.

Research and Discovery

Describe the research methodologies, why you chose them, the data you collected, and insights gained during the exploration phase. Highlight any user interviews, surveys, or competitive analyses conducted to inform your design process.

Design Process

Walk through the various stages of your design process, from ideation to prototyping and testing. Explain the rationale behind your design decisions, emphasizing how you aligned them with the user’s needs and goals.


Present your final design solution, providing visual representations such as sketches, wireframes, or renderings. Discuss any challenges encountered during implementation and how you overcame them.


Evaluate the outcomes of your design solution. Showcase quantitative and qualitative data that support the success of your project. Highlight any improvements, user feedback, or business metrics that demonstrate the impact of your design.


Reflect on the key takeaways from the project. Discuss the lessons you learned as a designer and how they influenced your future work.

A light bulb that's being filled

Highlight the design process.

Designers who know how to write a case study always try to share and explain their design process. So, when writing a case study, discuss the steps you took, mention your employed methodologies, and explain the rationale behind your decisions. When you provide insight into your design thinking, you showcase your problem-solving abilities and demonstrate how you arrived at the final solution. 

Such transparency helps people who will read your case study understand your approach and the depth of your work.

So, if you’re trying to learn how to write a case study, you must know how to present your design process. So, start by dividing your design process into distinct stages or phases. This could include UX research, ideation, prototyping, testing, and implementation. Let each stage represent a crucial step toward finding a solution.

Don’t include steps, methodologies, or deliverables unless they were helpful and valuable for your process. For example, not every case study needs an empathy map if you have never used it in your process besides just creating it to check it off your “to-do” list.

Moreover, describe how you generated ideas and concepts based on your research findings. Discuss any brainstorming sessions, sketching, or other techniques you employed. Explain the thought process behind each design concept and why you (and your team) selected specific ideas to move forward.

Explain how you transformed your ideas into actual prototypes. Discuss the tools you used to create prototypes and how you iterated on them based on user feedback. Also, remember to emphasize the importance of testing and refining your design through multiple iterations.

And finally, present the final design solution. Share the details of your final design solution and include visual representations such as sketches or wireframes to help readers visualize your design.

Add visual elements to your case study.

Every designer who knows how to write a case study always includes visual elements. Images, sketches, screenshots, or diagrams effectively convey your design process. Ensure that these visuals are high-quality, relevant, and add value to the study. They should support and enhance the written content, making it easier for the reader to comprehend and engage with your case study.

Moreover, visual elements can showcase the evolution of your design over time. Include sketches or early concept drawings to demonstrate the initial ideas and how they developed through the iterative design process. That will allow readers to witness the progression and understand the decision-making behind the final design solution.

Lastly, to learn how to write a case study, you must know that visual elements make your case study more interactive and immersive. They capture the reader’s interest and keep them engaged throughout the narrative.

Figma's prototype basic options

Embed a Figma prototype (if possible)

Our supercharged tip on how to write a case study is to embed a Figma prototype of your project in your case study whenever applicable. 

A Figma prototype allows you to visually showcase your design project’s user interface, interactions, and user flow. Instead of describing these aspects solely through text or static images, the interactive prototype brings your design to life, giving readers a more comprehensive and tangible representation of your work. It enables you to communicate user interactions and rationale more efficiently. 

By including a Figma prototype, you provide readers with an interactive experience. They can navigate the prototype, interact with its functionalities, and learn how the design works.

This tip can be particularly impactful when applying for jobs!

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Additional tips on how to write a case study

There are more tips on writing a case study that will highlight the whole process and make the key takeaways stand out. For example, one of the best tips for writing a case study is a bit expected: use a narrative writing style. 

With the help of storytelling, you’ll take your readers on a journey from the initial challenge to the final solution. But remember to maintain the right balance between storytelling and providing concise content. To achieve such balance, maintain a professional tone, but avoid using overly informal language or slang that may detract from the credibility of your work.

Finally, one of the best tips on how to write a case study is to personalize it. While templates you can find online provide a useful starting point, it’s crucial to personalize and tailor them to your specific project. Avoid blindly following a template without adapting it to your unique situation.

Each project is distinct, and your case study should reflect that individuality. Personalization allows you to convey your thought process, problem-solving skills, and design decisions more authentically.

By standing out from the rest of the templated case studies and portfolios, you will improve your chances of landing a desired client or a job.


Congratulations – now you know how to write a case study! 

Writing a compelling case study in product design requires careful planning, organization, and a clear understanding of your target audience. Following the steps from this guide, you can create a comprehensive and compelling case study showcasing your design process, decisions, and outcomes. 

But remember – personalize templates to suit your unique situation and emphasize the importance of adapting them to your needs. 

If you wish to advance your product design career, check out our Design Challenges Workbook, which will help you learn by doing. You’ll learn best practices, approaches, and how to think and work like a professional designer. 

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Happy designing! 🥳

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