How to Solve Whiteboard Challenges

As a product designer, you will likely encounter the term “whiteboard challenges”quite frequently, especially if you’re in the early stages of your career or even as an intermediate designer looking to refine your skills. Whiteboard challenges are a vital part of the product design interview process, and mastering them can significantly enhance your chances of landing your dream job. 

In this article, we will delve deep into the world of whiteboard challenges, exploring their purpose, context, goals, constraints, and much more. 

By the end, you’ll have a clear roadmap for excelling in these design exercises, so continue reading!

A female person is solving a whiteboard challenge

Purpose and Context of Whiteboard Challenges

Whiteboard challenges are a standard assessment method companies use during product design interviews

The purpose is simple: to evaluate a designer’s ability to think critically, solve problems, and communicate their thought process effectively. These challenges simulate real-world scenarios where designers must address specific design problems under time constraints, much like you would in a team meeting or collaborative design session.

In essence, whiteboard challenges offer a glance into how well a designer can handle practical design problems and communicate their ideas when faced with constraints, similar to what they might experience in a working environment. 

It’s a way for interviewers to estimate a designer’s ability to adapt and deliver results under pressure, making them an essential part of the interview process for product designers.

A designer communicating with the interviewer during a whiteboard challenge

Goals, Constraints, and Users

Before you dive into whiteboard challenges, it’s essential to understand the key elements that shape the exercise – goals, constraints, and users.


Demonstrate Problem-Solving

Whiteboard challenges are designed to be problem-centric. They aim to assess your ability to approach complex problems methodically.

Problem analysis

In whiteboard challenges, interviewers pay close attention to your questions, revealing your problem-analysis skills. They evaluate not just the quantity but also the relevance of your questions to the challenge at hand. Your ability to discover the information necessary to comprehend and resolve the problem fully emphasizes your problem-solving skills, a crucial aspect of your performance.

Communication Skills

Communication is a cornerstone of successful product design. During a whiteboard challenge, your ability to articulate your thoughts and design decisions under a magnifying glass. Effective verbal communication allows you to explain your rationale, engage with team members, and ensure everyone involved in the project is on the same page.


Whiteboard challenges encourage you to tap into your creativity and generate innovative solutions. Whether finding ways to address user pain points or inventing unusual solutions, these exercises provide a platform to showcase your creative thinking.

Time Management

Time is a precious resource. Whiteboard challenges impose strict time constraints, reflecting the reality of tight project schedules. Demonstrating effective time management is crucial; being able to prioritize tasks, allocate time wisely, and stay focused is an invaluable skill for a product designer.


Time Limit

Most whiteboard challenges have a strict time limit, ranging from 30 minutes to an hour. This limitation mirrors the fast-paced product design process in the real world with real deadlines. The challenge evaluates your ability to work efficiently under time pressure and the ability to prioritize, highlighting your capacity to make progress and decisions within a limited timeframe.

Limited Resources

You have only a whiteboard, markers, and your brain—no access to digital tools. This constraint encourages you to rely solely on your problem-solving skills and creativity, demonstrating your ability to work with the basics to achieve a proper design solution.

Realistic Scenarios

Whiteboard challenges aim to replicate real-world design scenarios as closely as possible. They often mirror your constraints and requirements when working on client projects or within a design team.

User-Centric Focus

Always consider the end user when making design choices. This constraint emphasizes the importance of designing solutions that address user needs, pain points, and preferences. It showcases your commitment to creating designs that prioritize user satisfaction and usability and achieve business requirements.



During a whiteboard challenge, your primary audience is the interviewers. The interviewers are usually the hiring managers, design team members or leaders, and other relevant teammates, such as developers, who don’t have a design role but are still crucial to the project.

Interviewers are sharp observers who evaluate your problem-solving abilities, communication skills, creativity, and overall design process. Their evaluation not only determines your performance in the challenge but also influences their decision regarding your suitability for the role you’re interviewing for.

End Users (Simulated)

In some whiteboard challenges, you may get a task to design for a specific user persona or target audience. These simulated end users represent the individuals or groups who would eventually interact with the product you’re designing. Sometimes, even the interviewers will play the user role, especially if you need to conduct simulated research.

Creating a user-centered solution that aligns with their needs, preferences, and pain points is essential when designing for simulated end users. This aspect of whiteboard challenges evaluates your ability to empathize with users, conduct user research, and transform user insights into actionable design decisions.

A person summarizing their design process and critical decision, etc., on a whiteboard

How To Navigate the Whiteboard Challenge Process

Define the Scope

The first step in tackling whiteboard challenges is to define the scope. You must understand the problem statement thoroughly and clarify any doubts. Ask questions about user needs, project goals, and constraints to get as much clarification as possible to understand the problem in front of you entirely. This demonstrates your ability to gather information and ensures you and your interviewers are on the same page.

Outline Your Process

Before diving into the actual design work on the whiteboard during whiteboard challenges, it’s essential to lay out your design process systematically. This step involves explaining to yourself and your audience (interviewers) the sequence of steps you intend to follow to address the problem effectively.

Here’s why outlining your process is crucial:

  • Outlining your process provides a clear and structured framework for approaching the challenge. It ensures you won’t get lost or overwhelmed while tackling the problem
  • By sharing your planned steps with the interviewers, you demonstrate transparency and openness in your approach. They can follow your thought process more efficiently, gaining insight into how you solve design challenges
  • A well-outlined process in whiteboard challenges showcases your methodology as a designer. It tells the interviewers that you have a systematic and thoughtful approach to problem-solving instead of relying just on intuition or guesswork.
  • A well-structured design process typically includes industry best practices such as user research, ideation, wireframing, and usability testing. Demonstrating that you plan to follow these practices reassures interviewers that you know the established product design methodologies

Generate ideas

Now, it’s time to brainstorm ideas. Think divergently and come up with multiple design concepts that address the problem. Explore different ideas, even those that might initially seem unconventional. 

Diversity in ideas during whiteboard challenges is valuable because it increases the chances of finding a unique and effective solution. So, consider various approaches, user interactions, and visual elements. The emphasis is on quantity rather than quality at this stage. 

Additionally, encourage input from your interviewers, as collaboration and openness to feedback are essential skills for a product designer. Encourage them to share their thoughts, suggestions, and insights. This collaborative approach in whiteboard challenges demonstrates your ability to work as part of a team and improves the ideation process by combining mixed perspectives.

Finally, use the whiteboard to jot down key points and concepts. Visualizing your ideas on the whiteboard allows you to reference and build upon them quickly. It also makes it easier for you and the interviewers to see the evolution of your thought process.

Test for Feasibility

After generating ideas during whiteboard challenges, seeing if you can actually bring them to life is crucial. This step is indispensable in whiteboard challenges because you get to demonstrate that you can walk the line between creativity and practicality. Whiteboard challenges simulate real-world constraints that product designers encounter regularly.

Therefore, testing for feasibility reflects your ability to walk the said line and bring those ideas to fruition. 

Unfortunately, every design project also faces technical constraints. You must consider factors such as limitations in the chosen technology, platform-specific requirements, or compatibility issues. During whiteboard challenges, acknowledging and addressing technical constraints shows your capacity to work within the boundaries set by technology, which enhances your credibility as a designer.

Finally, resources, such as time, budget, and workforce, are finite. Evaluating the feasibility of your ideas involves considering whether you’ll have the needed resources. During whiteboard challenges, you’ll need to make informed decisions about resource allocation, ensuring you can realistically implement your design within the given constraints.

Sketch or Storyboard Critical Screens/Steps

Once you have a clear direction and ideas checked as feasible, start sketching critical screens or steps of your design on the whiteboard. This visual representation not only helps with crystallizing your design vision but also serves as a powerful communication tool. 

When sketching, focus on the fundamental interactions that drive the user experience, outline user flows that guide users through the product, and emphasize essential visual elements that convey your design’s essence.

Remember, in whiteboard challenges, you’re not striving to create a masterpiece of artistry. Instead, your primary aim is to effectively convey your design vision to your audience consisting of interviewers and potentially simulated end users.

Summarize and Discuss Next Steps

As you approach the end of the time limit, summarize your design, critical decisions, and their rationale. By presenting your design coherently during whiteboard challenges, you ensure your audience can readily understand the core of your solution.

Explain the rationale behind these decisions, clarifying how they align with user needs, project goals, and constraints. Moreover, use the whiteboard to present your design clearly and concisely. Visual representation improves comprehension and makes your design more accessible to your audience.

And finally, make sure to open the floor for questions and feedback from your interviewers. It demonstrates your willingness to engage in constructive dialogue, consider alternative viewpoints, and refine your design based on valuable insights.

A person writing notes below sketched screens on a whiteboard

Supercharge Tips for Success

Practice Regularly

The more whiteboard challenges you tackle, the more comfortable and proficient you’ll become.

Time Management

Keep an eye on the clock and allocate your time wisely to each phase of the design process.

Communication is Key

Explain your thought process clearly and engage your interviewers throughout the exercise.

Embrace Feedback

Don’t be defensive. Be open to constructive criticism and use it as an opportunity to learn and grow.

Stay Calm and Confident

Nervousness is natural, but maintaining your composure is vital. Confidence in your abilities will shine through.


Mastering whiteboard challenges is a crucial step in advancing your product design career. These exercises assess your design skills and your ability to collaborate, communicate, and think on your feet. 

By understanding the purpose, context, goals, constraints, and user-centric approach of whiteboard challenges and following a structured process, you can confidently tackle these design assessments and impress potential employers. So, the next time you face a whiteboard challenge, remember to clarify, define, outline, generate, test, sketch, summarize, and, most importantly, stay composed and confident throughout the process. 

Your design journey is about to take a significant leap forward.

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Happy designing! 🥳

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