User Researcher’s Guide to Surveys

Learn everything about high-quality UX surveying in one sitting

Poorly designed UX surveys will introduce bias and errors into your data. Building a product on wrong findings could lead to a complete catastrophe. Learn how to avoid doing that!

Download for Free

Download for Free

Can you trust your data?

Non-reliable data from poorly designed UX surveys jeopardizes the direction of the product

As designers, we create solutions based on the input we got beforehand or the data we collected during the design process. The validity of data we use as input is crucial for the direction in which the product will go, who it will serve, and with what exactly.

UX surveys are one of the seemingly most straightforward methods of UX research. Because of that perceived simplicity, a lot of designers don’t take the design of UX surveys seriously enough, and we witness wrongly set up questionnaires everywhere. Such UX surveys collect data that is next to useless, or worse — plainly wrong.

Educating on all components of a UX survey is what prevents using this simple but effective tool completely wrong.

IS this e-book THE RIGHT CHOICE FOR ME?

The greatest time investment you can make is investing in learning and growing

This is for you if you…

You’re not sure if a UX survey is a suitable research option
You don’t know which type of UX survey to use
You don’t know what audience sample size is appropriate
You’re not sure how much of your UX research budget to use on UX surveys
You’re not sure what type of survey questions to use
You’re not sure how to create a UX survey
You’re not sure which incentives are appropriate for your specific UX research need
You don’t know which UX survey tools to use

What’s inside

All information about conducting high-quality UX surveys in one place

1. What is a survey?

2. Survey types

3. Plan your survey

Goal and hypothesis
Defining target audience
Sample sizes
Duration of surveys
Duration of research
Deadlines
Budget
Recruiting and incentives
Disclaimers

4. Create your survey

Survey questions
Mistakes to avoid

5. What comes after?

Follow up
Analysis

6. Bonus

FREQUENTLY ASKED QUESTIONS

You asked, we answered! ✋

We might! We always ask for feedback, and we do our best to try and listen to it!

Let us know what you think, what open questions you still have after reading the book, or which additions you believe might be beneficial! Once you have access to any of our products, you will have access to all future updates, no matter the possible price changes. For example, if this product ever becomes a paid one, you will still get lifetime updates, even if you’ve downloaded it for free.

download for free

Make sure you’re getting the most out of each UX Survey you conduct

"*" indicates required fields

Supercharge Design products are hosted on Teachable – a secure, and powerful platform.
You will be asked to create a profile or log in.