Are you ready to take the lead?
Business-smart Product Designer
Product design is not an art, but a part of the business. Boost your career by learning the language and thought processes of executives and clients.
Learn how to approach phases in a product’s lifecycle
Provide more value to both customers and businesses
Speak the language of clients and superiors
Create more impact by taking on more responsibility
Learn more to earn more
Become irreplaceable to the team, company, and clients
The purpose of product design is to satisfy users and achieve business objectives. Most of the designers stagnate because they focus on the former, and disregard the fact that both of these pillars are equally important.
To make clients and superiors happy and impose yourself as a valuable part of the team, you have to learn how to align design goals with the business goals of the project. Hence, you need to know how to speak with clients, which questions to ask them, which things to consider while designing, what to pay attention to, how to achieve business goals with design, how to communicate the decisions and trade-offs, how to advocate for the right decisions, and so much more.
Don’t stay behind because you don’t know these things. This book is your ticket to better results and a raise.
This is for you if you want to…
This is not for you if you are…
Design team leaders already know this
Why should you even bother with this as a designer?
If you don’t know how to craft designs that reach business objectives, your designs will get run over once they reach executives and clients. If they’re not convinced that your design will move the product towards their goals, they will impose changes that “ruin” your work.
It’s easier to articulate your product design decisions and make them resonate with clients and the product team once you know to speak their language. This easily-ignored skill can do wonders for your career and confidence!
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