3D cartoon woman shrugging with a confused expression, representing uncertainty or common challenges during usability testing and UX research.
3D cartoon woman shrugging with a confused expression, representing uncertainty or common challenges during usability testing and UX research.
3D cartoon woman shrugging with a confused expression, representing uncertainty or common challenges during usability testing and UX research.

Pagination or Infinite Scroll: Quick Decision Guide

Feb 10, 2026

·

2 min read

If you've ever built a list of items like products, posts, or search results, you know the big decision: pagination or infinite scroll. Both are popular, but they help people use your site in different ways.

Get it right, and people can quickly find what they need. Get it wrong, and they get frustrated, tired, or feel stuck.

What each pattern is

Pagination splits content into pages, usually with page numbers and next/previous controls.

Infinite scroll loads more items as the user scrolls (sometimes with a “Load more” button as a hybrid).

Start with the user’s main goal

This is the fastest way to decide.

Pick pagination when users want to:

  • Find something specific

  • Compare items across a set

  • Keep their place and return later

  • Reach the footer

Pick infinite scroll when users want to:

  • Discover casually

  • Consume continuously

  • Stay in a flow with fewer clicks

A simple rule: if “I need to get back to this exact item later” is common, pagination is usually safer.

If you’re still unsure: choose the hybrid

A hybrid, continuous list with a “Load more” button, often gives you the best balance:

  • Users stay in flow

  • The footer remains reachable

  • Accessibility is simpler

  • Performance is easier to control

Mini cheat sheet

  • Choose pagination if: finding, comparing, bookmarking, returning, or footer access matters.

  • Choose infinite scroll if: discovery and continuous consumption matter, and you can build strong state restoration.

  • Choose “Load more” if: you want flow but also control, predictability, and accessibility safety.

What each pattern is

Pagination splits content into pages, usually with page numbers and next/previous controls.

Infinite scroll loads more items as the user scrolls (sometimes with a “Load more” button as a hybrid).

Start with the user’s main goal

This is the fastest way to decide.

Pick pagination when users want to:

  • Find something specific

  • Compare items across a set

  • Keep their place and return later

  • Reach the footer

Pick infinite scroll when users want to:

  • Discover casually

  • Consume continuously

  • Stay in a flow with fewer clicks

A simple rule: if “I need to get back to this exact item later” is common, pagination is usually safer.

If you’re still unsure: choose the hybrid

A hybrid, continuous list with a “Load more” button, often gives you the best balance:

  • Users stay in flow

  • The footer remains reachable

  • Accessibility is simpler

  • Performance is easier to control

Mini cheat sheet

  • Choose pagination if: finding, comparing, bookmarking, returning, or footer access matters.

  • Choose infinite scroll if: discovery and continuous consumption matter, and you can build strong state restoration.

  • Choose “Load more” if: you want flow but also control, predictability, and accessibility safety.

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Happy designing! 🥳

andrija & supercharge design team

If you aren't following us on Instagram already, you're seriously missing out! Become a part of our ever-growing community and learn something new from the field of product design every. single. day.

Happy designing! 🥳

andrija & supercharge design team

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