How to Design a Hero Section: Essential UI Tips

Use emotions

Using emotions while designing a hero section is essential.

Ensuring that the hero image matches the exact mood you’re trying to evoke makes it easier to invoke emotions that resonate with your audience.

As you can see in the example below, the hero image elicits an emotional response that drives engagement.

Plan ahead

Planning ahead is important. The hero section needs space for overlay text, branding elements, and CTA buttons.

Using an image with abundant negative space will help avoid a crowded and visually overwhelming presentation, especially for smaller screens.

Stay on brand

To maintain brand consistency throughout the design, it is important to select images that work well with the product’s color scheme.

This will enhance visual harmony, as shown in the example below, and strengthen your hero section design.

Direct attention with clever layout decisions

A clever layout will strategically guide user attention toward critical points on the screen, such as CTA buttons or key information.

Leverage the typeface’s personality

Leveraging the typeface’s personality is extremely important. Different typefaces convey wildly different personalities and fit numerous aesthetics.

It’s crucial that you play around with different typefaces to choose the right font family, weight, style, width, and more!

It’s also vital that you remember to utilize emphasis and embellishments, as well as stay on brand if there is any.

The right typeface will enhance the CTA optimization and align with your hero section design.

Don’t smother the CTA

As shown in the example below, fancy visuals and design can overshadow what the website offers.

When designing a hero section, the design should clearly highlight the website’s message and draw the user to the CTA button.

It is vital to make sure the CTA button is prominent and action-oriented.

Conclusion

A well-designed hero section sets the tone for your entire website. By using emotions, planning carefully, staying on brand, and ensuring clarity in your CTA optimization, you can create a hero section that captivates your audience. Use these tips to take your designs to the next level!