Psychology Hacks in UI/UX Design

Choose colors for design purposefully

Color symbolism is deeply rooted in our minds through cultural and personal experiences. With color, you can induce feelings your product is trying to convey.

• Green: Associated with calmness and growth

• Yellow: Energizing and optimistic

• Blue: Conveys trustworthiness

Use images for emotional resonance

Images you use for the product should resonate with the goal or the ideal outcome that users have for that product. Reinforce the idea that users can achieve those goals or emotions by using your product. Using images for emotional resonance is a vital one in this list of psychology hacks in UI/UX design.

Limit the number of available choices

Think six payment plans to compare versus three, or four calls-to-action versus one. Remember Hick’s Law?

• Options derive indecisiveness – Indecisiveness entices rethinking – Rethinking leads to dropouts

By reducing the cognitive load, designers make it easier for users to take action.

Create a sense of urgency

Creating a sense of urgency is the next on our list of psychology hacks in UI/UX design, and we’ve all felt this one. It’s the fear of missing out (FOMO). The idea of having a small window in which you can get something prompts us to take action. It’s important you don’t abuse this as it can create distrust.

Optimize calls-to-action

The decision to click on the right CTA should come as effortlessly and as quickly as possible. CTAs should have a clear and inviting microcopy.

Use human curiosity

The last on the list of psychology hacks in UI/UX design is using human curiosity. We naturally take an interest in other humans. A photo of a person with a glance directed toward a strategic point will prompt users to look in that direction. Another example of using human curiosity are clickbait titles. 

Conclusion

Psychology hacks in UI/UX design allow designers to create interfaces that resonate on a deeper level with users. By leveraging elements like color, imagery, urgency, and human curiosity, you can craft designs that captivate and convert effectively.